~7min read
The world is full of options. So how do we know which goal to pursue and how much effort to put in? And how can we keep track of our progress towards these goals? All these questions point to the action of one neurotransmitter in the brain: dopamine. Yes, dopamine has been previously linked to pleasure or “reward”. Dopamine is still widely believed to do all sorts of things such as getting people hooked on drugs or even cell phones. However, by now, it is well-established that altering dopamine in the brain does not change one’s pleasure in receiving rewards. Instead, dopamine comes into play whenever motivated behavior must be adjusted to pursue a goal.
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